Strong Athletic's favorite word in 2017 was the word Massive. We wanted people to feel empowered by the word. We wanted people who had been told their whole life that they were too small to use the word to describe theirselves. We wanted people who had been told their whole life that they were too big to take hold of the word Massive and claim it. We created this design for all of the Massive humans in the world who see the massive potential in others. Join us!